I recently read that focus is the new IQ. Nowhere else is this more visible or true than web design hosting. At least it’s of epic importance in my business. Today I’m sharing with you the “why” behind focus and attention in your online business growth.
In your business, focus on your customer can mean the following;
- Permission-based marketing that’s personalized. Delivering the information your customers need to make informed decisions keeps them coming back to your emails for more.
- Customer-focused web design. Keeping the content that’s most important to your visitors above the fold is key. Attention spans are what they are and being mindful of the limited time your visitors can spend on your site is important. So be sure the information your visitors need is viewable when your page loads.
- Mobile design. Nothing else is more helpful right now. We’ve seen mobile visits go from around 30% to around 50% in the past year for local clients. Mainland clients have been steady at 50% for the last year.
- Business Intelligence. You need to make informed decisions about your business using facts, not email suggestions from desperate 14 yr olds in Asia.
Attention Means Being Attentive to Your Business and Clients Needs
Many local clients are still warming up to logging into multiple dashboards. For the last several years you have had access to your website traffic, most visited pages, seo analysis, security and performance data. This is viewable above the fold on the first page when you log into your WordPress dashboard. Permission-based marketing campaigns in Mailchimp and Constant Contact still require logging into those services. There are only a few other areas in your business where you can obtain this level of information about your website visitors, prospects, leads, and clients. So I’m encouraging you again to keep those login credentials handy and a shortcut to your dashboard in the middle of your screen. Your attention to these metrics is critical in determining whether you should be spending more or less on IT.
Use the information to create budgets, gauge how well your website and web hosting is performing and make informed decisions about attracting and engaging new business. Doing so will give you the ability to be more attentive to the needs of your visitors and clients instead of just focusing on your immediate business needs. You’ll do well. I’m counting on you!
Once Attention is Working Stay Focused – Focus Focus Focus!
Your ability to focus is critical. All of the information is right here in your browser. That’s great but following the information among a myriad of distractions is difficult. For example, some clients prefer automation for their posts so they are shared on social media when published. There are a lot of reasons for doing so, especially for clients who publish more than once per week. However, automation can also save time by allowing you to keep your focus on your business, your website. By not having to visit Twitter or Facebook to publish, you’re also avoiding distractions. For small business owners, our tools built into your site can be a real time saver.
Dig in Deeper with this Article About Customer Focus and Attention to Attract and Engage Clients
“Attention Attention, attention, attention—this is the variable we’re most interested in to drive real brand lift. It’s important to ask: Are you capturing your audience’s attention? How are you measuring this? Your metric should be determined by your objective—learn more about identifying and optimising to your KPIs here.” –ThinkWithGoogle
Here’s a class that will help improve your focus and attention:
Two-minute refresher on the basics:
This Forbes article could be helpful:
Now that you’ve completely lost focus, call me! I want to help you reduce your IT costs and get the money flowing into the tasks that bring you more business. For additional support, tools and know-how in support of your goals call us. We don’t care what you call us, just call us! Ask for Brent: 808-896-7656