How an Interactive Web Application Sold Every Condo Unit Before Construction Began
TL;DR
Above Summit hired me to build a web-based sales tool for the Stratus Residences condominium project in Boston. The application put real drone footage from each floor, interactive floor plans and photorealistic 3D interiors in front of buyers before a single wall was built. The sales team sold every unit pre-construction, which raised the capital to build.
"Every single person I shared this project with could not believe that the building had not yet been built. This type of realism and interactivity will become the norm for projects of this scale."
The Problem
A large Boston condominium development had to sell all of its units before construction began in order to fund the project. The usual answer is a physical scale model: expensive, stuck in one sales office, impossible to update, and silent about what it is like to live in a specific unit.
Why It Mattered
A scale model costs far more than a digital one, cannot show the view from an individual unit, and offers no interactivity. Buyers had no way to see their actual balcony view, walk the finishes in their own unit, or feel how the amenity spaces would work. At this price point those are the things a pre-construction buyer needs before committing.
The Solution: Step-by-Step
Step 1: Immersive Drone-Captured Balcony Views
Above Summit flew drones at each floor height around the not-yet-built site, so the application could show a buyer the real view from their future balcony at their exact elevation.
- Real drone footage captured at each floor height around the building site
- Buyers saw the actual view from their specific unit and floor
- Video gave a sense of presence before construction began
- Real footage replaced static renderings, which is what buyers trusted
Step 2: Interactive Floor Plans with 3D Unit Exploration
I converted the full set of architectural floor plans into interactive maps. A visitor clicks the 3D building exterior, picks a unit, opens its floor plan, and walks through photorealistic 3D interiors.
- Architectural floor plans converted into clickable interactive maps
- 3D interiors for every unit type, from kitchens to penthouse suites
- Finishes, layouts and views explored per unit
- Parking spaces and amenity areas included
Step 3: Multi-Device Sales Office Deployment
The application ran on large monitors, Apple TVs and iPads in the sales office, so the team could present to a group, then hand a buyer an iPad to explore on their own.
- Large-screen monitors for group presentations
- Apple TV for wireless display in the sales office
- iPad for one-on-one buyer walkthroughs
- Delivered on the web, so no app store and nothing to install
Key Metrics
100%
Units Sold Pre-Construction
3
Platforms Deployed
Fraction
vs. Scale Model Cost
Full Interactive
Buyer Immersion
Key Technical Stack
The Result
The Stratus sales team sold 100% of units before construction began, which raised the capital to fund the build. The application replaced the physical scale model at a fraction of the cost, and that was the difference for the client.
Project Overview
Interactive Sales Application
Project Gallery
3D renderings, animation, and floor plans courtesy of Above Summit, a full-service production studio built by creative risk takers.
Let's Talk About Your Next Immersive Sales Tool
From interactive floor plans to drone-integrated 3D walkthroughs, I build web applications that sell real estate before a single wall goes up.