The end of the year for small business owners is an important reflection period. We reflect on our direction for the coming year. We reflect on our achievements in service to our customers and we reflect on the aspects of our business that resulted in new business.
2017 marked a seminal year in the aggregation, dissemination and use of facts in local marketing in Hawaii. 2017 marked a shift in awareness for business owners and it seems Google, our largest data provider for client efforts, agrees.
Google is sharing a year-end review that I feel would be helpful for our clients. It’s always important to keep these facts in the context of our local markets. Our values and our customers are unique.
“Local” rules our decisions and sales. Tourism plays an incredibly important role for many of you and the way we reach our customers online has changed. Whether you’re connecting to travelers before they arrive or using new techniques to stay connected with your customers, we’ve been there to help you grow. 2017 on Hawaii Island marked the end of the desktop/laptop-centric approach to marketing and web development.
Local customers now insist on a mobile-first experience online. In fact, your numbers on average have shifted from about 30% online visits to over 50% today. The facts demonstrate a specific need to serve and attract customers on mobile devices, specifically a phone. As a client of Brent.FM we have prepared your website, your hosting environment and social networking efforts. We are serving many of you with Google Ads that trigger for local mobile phone users. When your customers are near you or search for you online they see your brand first. We need to continue to step up these efforts. We have ideas, knowledge and specific methods to help you maintain an advantage in your industry. We’ll be communicating these needs with you in the coming weeks and months in hopes that we can continue to grow your online business and mobile offerings. The numbers are still growing and will be here soon for Hawaii Island.
Did you know that nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location? Or that 47% of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down?
Please have a look at Google’s year-end data wrap-up.
A collection of our favorite industry, consumer, and video insights from 2017 that will continue to shape the marketing industry in 2018. Hawaii will continue to benefit from additional bandwidth and access to online businesses that stay relevant and increase online service. We want to be part of your growth and strive to be your most rewarding business partnership.