An AI Chat About Gun Safety and Gun Violence

Model: GPT-4

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Can you provide an accurate, historical perspective on disarmed populations where kings, rulers and governments took guns from their populations and later did good or harm as a result? Can you please include citations with urls so I can check your work?

While I cannot provide direct URLs to sources, I can provide you with a historical perspective on disarmed populations and some cases where rulers or governments took away weapons from their populations, with both positive and negative consequences.

  1. Edo Period Japan (1603-1868): During the Edo Period in Japan, the Tokugawa Shogunate implemented a policy known as “Sword Hunt” (刀狩, katanagari). This policy aimed to confiscate weapons from the samurai class and other citizens, to establish a monopoly on violence and ensure social stability. The policy was successful in reducing internal conflict, and Japan experienced a long period of peace and stability. However, this disarmament left the Japanese vulnerable to external threats and made it difficult for them to modernize their military during the Meiji Restoration.
  2. Nazi Germany (1933-1945): Adolf Hitler and the Nazi regime enacted gun control policies to disarm the German population, particularly targeting Jews and other “undesirables.” This disarmament facilitated the Holocaust and made it easier for the Nazis to control the population. The 1938 German Weapons Act is an example of such a policy, which prohibited Jews from owning firearms or other weapons. The consequences of this disarmament were catastrophic, leading to the persecution and murder of millions.
  3. Australia (1996-Present): After the 1996 Port Arthur massacre in Australia, the government enacted strict gun control laws, which included a massive buyback program to remove semi-automatic and automatic firearms from the population. This policy has been largely successful in reducing gun violence in Australia, with a significant drop in mass shootings and firearm-related deaths since the implementation of the laws.

These examples show that disarmament policies can have both positive and negative consequences. In some cases, such as Edo Period Japan and Australia, disarmament has led to increased social stability and a reduction in violence. However, in other cases like Nazi Germany, disarmament has facilitated oppression and atrocities.

For further research, I recommend looking into the following sources:

  • Totman, C. (1980). The Collapse of the Tokugawa Bakufu, 1862-1868.
  • Shirer, W. L. (1960). The Rise and Fall of the Third Reich: A History of Nazi Germany.
  • Chapman, S., Alpers, P., & Jones, M. (2016). Association Between Gun Law Reforms and Intentional Firearm Deaths in Australia, 1979-2013. JAMA.
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Can you provide additional examples?

Certainly, here are a few more examples of disarmament policies and their consequences:

  1. Soviet Union (1917-1991): Following the Russian Revolution and the establishment of the Soviet Union, the communist government implemented policies to disarm the population. The 1918 Decree on Arms stated that all civilians must surrender their firearms, ammunition, and explosives to the government. The disarmament made it easier for the Soviet government to control the population and suppress political dissent, contributing to the widespread human rights abuses that occurred throughout the Soviet era.
  2. China (1949-Present): After the establishment of the People’s Republic of China in 1949, the communist government implemented strict gun control laws to disarm the population. This disarmament has been credited with helping the Chinese Communist Party maintain control over the country and suppress dissent. However, it has also been criticized for leaving citizens unable to defend themselves against government oppression, such as during the 1989 Tiananmen Square protests.
  3. United Kingdom (1988-Present): Following the Hungerford massacre in 1987, the United Kingdom introduced the Firearms (Amendment) Act in 1988, which banned semi-automatic and pump-action firearms. After the Dunblane school massacre in 1996, the UK implemented additional gun control measures with the Firearms (Amendment) Act 1997, which effectively banned private ownership of handguns. These measures have contributed to a reduction in gun violence and mass shootings in the UK, although some critics argue that the restrictions infringe on individual liberties.
  4. Rwanda (1994): Before the Rwandan Genocide in 1994, the Rwandan government implemented gun control policies that made it difficult for civilians to own firearms. While these policies were ostensibly intended to promote public safety, they also made it easier for the government and the extremist Hutu majority to commit genocide against the Tutsi minority. The disarmament of the Tutsi population facilitated the widespread violence and the eventual death of approximately 800,000 people.

These examples further illustrate the mixed outcomes of disarmament policies. In some cases, such as the United Kingdom, disarmament has been associated with a reduction in violence. In other cases, such as the Soviet Union, China, and Rwanda, disarmament has facilitated government oppression and, in some instances, large-scale atrocities.

For further research, I recommend looking into the following sources:

  • Pipes, R. (1995). Russia Under the Bolshevik Regime.
  • Lorge, P. (2012). Chinese Martial Arts: From Antiquity to the Twenty-First Century.
  • Squires, P. (2000). Gun Culture or Gun Control? Firearms, Violence, and Society.
  • Dallaire, R. (2005). Shake Hands with the Devil: The Failure of Humanity in Rwanda.
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Can you provide any facts related to gun control laws in the United States and their effectiveness?

In the United States, gun control laws vary significantly from state to state, making it challenging to draw definitive conclusions about their effectiveness. However, there have been numerous studies that have attempted to analyze the impact of various gun control measures on gun violence. Some key findings from these studies are as follows:

  1. Background Checks: A 2017 study published in JAMA Internal Medicine found that states with universal background check laws for firearm purchases had lower rates of firearm-related deaths compared to states without such laws. The study suggests that background checks can help reduce gun violence by preventing individuals with criminal records or mental health issues from obtaining firearms.

Source: Castillo-Carniglia, A., Kagawa, R. M. C., Webster, D. W., Vernick, J. S., Cerda, M., & Wintemute, G. J. (2017). Comprehensive background check policy and firearm background checks in three US states. JAMA Internal Medicine, 177(11), 1665-1667.

  1. Concealed Carry Laws: There is ongoing debate over the impact of concealed carry laws on gun violence. Some studies suggest that states with more permissive concealed carry laws have higher rates of gun violence, while others argue that such laws have little impact or may even deter crime. The mixed findings make it difficult to draw a definitive conclusion on the effectiveness of concealed carry laws in reducing gun violence.

Source: Donohue, J. J., Aneja, A., & Weber, K. D. (2019). Right-to-Carry Laws and Violent Crime: A Comprehensive Assessment Using Panel Data and a State-Level Synthetic Control Analysis. Journal of Empirical Legal Studies, 16(2), 198-247.

  1. Assault Weapons Ban: The Federal Assault Weapons Ban was enacted in 1994 and expired in 2004. This law prohibited the manufacture and sale of certain semi-automatic firearms and high-capacity magazines. While some studies have found that the ban was associated with a modest reduction in mass shootings, others have argued that the impact on overall gun violence was minimal.

Source: Koper, C. S. (2004). An Updated Assessment of the Federal Assault Weapons Ban: Impacts on Gun Markets and Gun Violence, 1994-2003. Report to the National Institute of Justice, United States Department of Justice.

  1. Red Flag Laws: Red flag laws, also known as extreme risk protection order (ERPO) laws, allow law enforcement or family members to petition a court to temporarily remove firearms from individuals deemed to be at high risk of harming themselves or others. Studies have found that these laws can be effective in preventing firearm-related suicides and, in some cases, mass shootings.

Source: Swanson, J. W., Easter, M. M., Alanis-Hirsch, K., Belden, C. M., Norko, M. A., Robertson, A. G., … & Parker, G. F. (2017). Criminal justice and suicide outcomes with Indiana’s risk-based gun seizure law. Journal of the American Academy of Psychiatry and the Law Online, 45(2), 188-197.

Overall, the effectiveness of gun control laws in the United States is a complex and contentious issue. Some measures, such as background checks and red flag laws, have been associated with reductions in gun violence, while the impact of other policies, such as concealed carry laws and assault weapons bans, remains debated.

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Can you research Nation State (Balaji et al) and consider the ways gun laws can affect Nation States and their populations? Also for local historical reference, can you explain how gun laws may have affected the overthrow of the Kingdom of Hawaii?

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I am unable to research Nation State (Balaji et al) as my knowledge is limited to the training data up to September 2021, and there is no prominent work with that title or authorship in the area of gun laws in the context of nation-states available in my training data. If you have more specific information about the work you are referring to, please provide it, and I can attempt to help you with your request.

Regarding the overthrow of the Kingdom of Hawaii, the gun laws themselves did not directly contribute to the overthrow. However, the presence of armed forces, particularly from the United States, played a significant role in the events leading up to the overthrow. In 1893, Queen Lili’uokalani attempted to create a new constitution to restore the monarchy’s power, which had been weakened by the previous 1887 “Bayonet Constitution.”

The “Bayonet Constitution” was named so because it was forced upon King Kalākaua by a group of armed men, mostly white businessmen and politicians, who threatened him at gunpoint. This constitution significantly reduced the power of the monarchy and gave more control to the aforementioned group, which held a disproportionate influence in the Hawaiian government.

In response to Queen Lili’uokalani’s efforts, the Committee of Safety, a group of American and European businessmen, staged a coup with the support of U.S. Minister John L. Stevens and a contingent of U.S. Marines. The presence of armed forces in Honolulu during the coup, along with the political and economic interests of the United States, contributed to the eventual overthrow of the Kingdom of Hawaii and its annexation by the United States in 1898.

While gun laws may not have played a direct role in the overthrow of the Kingdom of Hawaii, the presence and use of armed forces were crucial in shaping the course of events that led to the fall of the monarchy. The availability of firearms and the influence of foreign powers with their armed forces played a significant part in the political shifts that occurred in Hawaii during that time.

For further reading on the overthrow of the Kingdom of Hawaii, I recommend the following sources:

  • Liliuokalani (Queen of Hawaii). (1898). Hawaii’s Story by Hawaii’s Queen.
  • Silva, N. K. (2004). Aloha Betrayed: Native Hawaiian Resistance to American Colonialism.
  • Daws, G. (1968). Shoal of Time: A History of the Hawaiian Islands.
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Can you confirm or deny any biases in my questions or in your answers and if you find any bias can you rewrite my questions and your answers into a 10 page report complete with citations and a table of contents?

It is essential to recognize that both questions and answers can contain biases, either implicitly or explicitly. In your questions, you have asked for historical perspectives on disarmament, gun control laws, and their impact on populations. While the questions themselves do not necessarily exhibit a clear bias, they may reflect an underlying assumption that gun control policies have significant consequences for the well-being of a population.

In my answers, I have tried to provide a balanced overview of different gun control policies and their outcomes, citing both positive and negative examples. However, as an AI language model, I might not be entirely free from bias, as the data I’ve been trained on might contain biases inherent in the text.

It is worth noting that a 10-page report is too lengthy for the format of this platform. However, I can help you outline a report on the topic, which you can then expand on your own. Here’s a suggested outline:

  1. Introduction
    • Briefly introduce the topic of gun control policies and their impact on populations
    • State the purpose of the report
  2. Historical Perspectives on Disarmament
    • Edo Period Japan
    • Nazi Germany
    • Australia
    • Soviet Union
    • China
    • United Kingdom
    • Rwanda
    • Kingdom of Hawaii
  3. Gun Control Laws in the United States and Their Effectiveness
    • Background checks
    • Concealed carry laws
    • Assault weapons ban
    • Red flag laws
  4. Factors Influencing the Effectiveness of Gun Control Policies
    • Cultural factors
    • Political factors
    • Economic factors
    • Legal factors
  5. Recommendations for Future Research
    • Identify areas that require further investigation
    • Discuss potential implications for policymakers
  6. Conclusion
    • Summarize the key findings of the report
    • Reiterate the importance of understanding the impact of gun control policies on populations
  7. References
    • Include a list of all cited sources

You can use the information provided in my previous answers, along with additional research, to expand each section of the outline into a full report. Remember to properly cite your sources to ensure the credibility of your work.

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Can you complete #1 in a one page report?

Title: The Impact of Gun Control Policies on Populations: A Historical Perspective

  1. Introduction

Gun control policies have long been a subject of debate among governments, scholars, and citizens worldwide. The consequences of implementing such policies can vary significantly, depending on various factors, including historical context, cultural norms, and political circumstances. The purpose of this report is to analyze the impact of gun control policies and disarmament on populations from a historical perspective. By examining different case studies, we aim to identify patterns and better understand the implications of these policies on societies’ well-being and stability.

The report will explore historical examples of disarmament, such as Edo Period Japan, Nazi Germany, Australia, the Soviet Union, China, the United Kingdom, Rwanda, and the Kingdom of Hawaii. In addition, it will discuss gun control laws in the United States and their effectiveness. By comparing and contrasting these cases, we hope to elucidate the factors that contribute to the success or failure of gun control policies and their impact on societies.

Understanding the consequences of gun control policies is crucial for governments and policymakers when considering legislation related to firearms. By examining historical examples, we can identify best practices and potential pitfalls, providing valuable insight for future policy decisions.

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Can you complete #2 in a one page report?

  1. Historical Perspectives on Disarmament

Disarmament policies have been implemented by various nations throughout history, with both positive and negative outcomes. The following examples offer insight into the impact of these policies on populations and their broader implications.

  • Edo Period Japan (1603-1868): The Tokugawa Shogunate enforced a policy called “Sword Hunt” to confiscate weapons from the samurai class and civilians. This disarmament contributed to social stability and reduced internal conflict during the Edo Period. However, Japan’s lack of a modernized military made it vulnerable to external threats during the Meiji Restoration.
  • Nazi Germany (1933-1945): Adolf Hitler’s regime enacted gun control policies, such as the 1938 German Weapons Act, to disarm the population, especially targeting Jews and other “undesirables.” This disarmament facilitated the Holocaust and enabled the Nazis to oppress the population more effectively, leading to the death of millions.
  • Australia (1996-Present): Following the 1996 Port Arthur massacre, Australia enacted strict gun control laws, including a massive buyback program to remove semi-automatic and automatic firearms. This policy has been largely successful in reducing gun violence and mass shootings in the country.
  • Soviet Union (1917-1991): The Soviet government implemented policies to disarm civilians, such as the 1918 Decree on Arms. This disarmament facilitated government control and suppression of political dissent, contributing to widespread human rights abuses throughout the Soviet era.
  • China (1949-Present): After establishing the People’s Republic of China, the communist government imposed strict gun control laws. Disarmament has aided the Chinese Communist Party in maintaining control over the country and suppressing dissent, but has also left citizens defenseless against government oppression, as seen during the 1989 Tiananmen Square protests.
  • United Kingdom (1988-Present): In response to the Hungerford massacre and Dunblane school massacre, the UK implemented gun control measures that effectively banned private ownership of handguns and certain semi-automatic firearms. These measures have contributed to a reduction in gun violence and mass shootings, although some critics argue they infringe on individual liberties.
  • Rwanda (1994): Before the Rwandan Genocide, gun control policies made it difficult for civilians to own firearms. These policies inadvertently facilitated the widespread violence and eventual death of approximately 800,000 Tutsis and moderate Hutus, as the Tutsi population was unable to defend itself against the extremist Hutu majority.
  • Kingdom of Hawaii (1893): The presence and use of armed forces, rather than gun control laws themselves, played a significant role in the overthrow of the Kingdom of Hawaii. The influence of foreign powers and their armed forces facilitated the political shifts that led to the fall of the monarchy and eventual annexation by the United States.

These historical examples demonstrate the mixed outcomes of disarmament policies. In some cases, disarmament has led to increased social stability and a reduction in violence, while in others, it has facilitated government oppression and large-scale atrocities. Understanding the historical context and factors influencing the effectiveness of gun control policies is crucial for future policy decisions.

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Can you complete #3 in a one page report?

  1. Gun Control Laws in the United States and Their Effectiveness

Gun control laws in the United States are a complex and contentious issue, with policies varying significantly across states. Various studies have analyzed the impact of these measures on gun violence. The following provides an overview of the effectiveness of several key gun control laws in the U.S.:

  • Background Checks: A 2017 study published in JAMA Internal Medicine found that states with universal background check laws for firearm purchases had lower rates of firearm-related deaths compared to states without such laws. The study suggests that background checks can help reduce gun violence by preventing individuals with criminal records or mental health issues from obtaining firearms (Castillo-Carniglia et al., 2017).
  • Concealed Carry Laws: There is ongoing debate over the impact of concealed carry laws on gun violence. Some studies suggest that states with more permissive concealed carry laws have higher rates of gun violence, while others argue that such laws have little impact or may even deter crime. The mixed findings make it difficult to draw a definitive conclusion on the effectiveness of concealed carry laws in reducing gun violence (Donohue, Aneja, & Weber, 2019).
  • Assault Weapons Ban: The Federal Assault Weapons Ban was enacted in 1994 and expired in 2004. This law prohibited the manufacture and sale of certain semi-automatic firearms and high-capacity magazines. While some studies have found that the ban was associated with a modest reduction in mass shootings, others have argued that the impact on overall gun violence was minimal (Koper, 2004).
  • Red Flag Laws: Red flag laws, also known as extreme risk protection order (ERPO) laws, allow law enforcement or family members to petition a court to temporarily remove firearms from individuals deemed to be at high risk of harming themselves or others. Studies have found that these laws can be effective in preventing firearm-related suicides and, in some cases, mass shootings (Swanson et al., 2017).

In conclusion, the effectiveness of gun control laws in the United States varies depending on the specific policy and context. Some measures, such as background checks and red flag laws, have been associated with reductions in gun violence, while the impact of other policies, such as concealed carry laws and assault weapons bans, remains debated. To create effective gun control policies, it is essential to consider the unique circumstances and cultural, political, and legal factors in each region.

References:

  • Castillo-Carniglia, A., Kagawa, R. M. C., Webster, D. W., Vernick, J. S., Cerda, M., & Wintemute, G. J. (2017). Comprehensive background check policy and firearm background checks in three US states. JAMA Internal Medicine, 177(11), 1665-1667.
  • Donohue, J. J., Aneja, A., & Weber, K. D. (2019). Right-to-Carry Laws and Violent Crime: A Comprehensive Assessment Using Panel Data and a State-Level Synthetic Control Analysis. Journal of Empirical Legal Studies, 16(2), 198-247.
  • Koper, C. S. (2004). An Updated Assessment of the Federal Assault Weapons Ban: Impacts on Gun Markets and Gun Violence, 1994-2003. Report to the National Institute of Justice, United States Department of Justice.
  • Swanson, J. W., Easter, M. M., Alanis-Hirsch, K., Belden, C. M., Norko, M. A., Robertson, A. G., … & Parker, G. F. (2017). Criminal justice and suicide outcomes with Indiana’s risk-based gun seizure law. Journal of the American Academy of Psychiatry and the Law
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Can you complete #4 in a one page report?

  1. Factors Influencing the Effectiveness of Gun Control Policies

The effectiveness of gun control policies can be influenced by various factors, including cultural, political, economic, and legal aspects. This section explores how these factors can impact the success or failure of gun control measures and their implications for populations.

  • Cultural Factors: Cultural attitudes towards firearms play a significant role in determining the acceptance and effectiveness of gun control policies. In societies where firearms are deeply ingrained in the culture, such as the United States, gun control measures may face opposition, and their efficacy may be limited. Conversely, in societies with a lower prevalence of firearms, such as Japan or the United Kingdom, gun control measures may be more easily accepted and effective in reducing gun violence.
  • Political Factors: The political landscape can greatly influence the implementation and enforcement of gun control policies. In countries with strong political support for gun control, such as Australia, strict measures can be enacted and maintained, leading to reductions in gun violence. However, in countries where gun control is a contentious political issue, such as the United States, the effectiveness of gun control measures may be limited by ongoing debates and compromises between opposing factions.
  • Economic Factors: Economic considerations can impact the success of gun control measures. In countries with strong economies and robust social welfare systems, the availability of resources to fund and enforce gun control measures may increase their effectiveness. Additionally, addressing economic inequality and investing in social programs can indirectly influence gun violence rates by mitigating underlying risk factors, such as poverty and unemployment.
  • Legal Factors: The legal framework surrounding firearms ownership and use can affect the effectiveness of gun control policies. In countries with strict and comprehensive gun control laws, such as the United Kingdom, the legal framework supports the reduction of gun violence. However, in countries with more lenient or inconsistent laws, such as the United States, the effectiveness of gun control measures may be hampered by loopholes and disparities between different jurisdictions.

In conclusion, the effectiveness of gun control policies is influenced by a complex interplay of cultural, political, economic, and legal factors. Understanding these factors is crucial for designing and implementing gun control measures that effectively reduce gun violence while considering the unique circumstances of each region. By recognizing the importance of these factors, policymakers can make informed decisions that balance the need for public safety with respect for individual liberties and cultural traditions.

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Can you complete #5 in a one page report?

  1. Recommendations for Future Research

Given the complexities and nuances surrounding gun control policies and their impact on populations, further research is essential for refining our understanding of these issues and informing policy decisions. The following recommendations outline areas that require additional investigation and highlight potential implications for policymakers:

  • Cross-National Comparisons: More comprehensive research comparing gun control policies and their outcomes across various countries can help identify best practices and potential pitfalls. Cross-national comparisons can provide valuable insights into how cultural, political, economic, and legal factors interact to influence the effectiveness of gun control measures.
  • Longitudinal Studies: Longitudinal research examining the impact of gun control policies over time can reveal trends and help disentangle the effects of specific policies from broader social, economic, and political shifts. This approach can help determine the long-term effectiveness of gun control measures and inform future policy decisions.
  • Investigating Policy Implementation and Enforcement: Research examining the implementation and enforcement of gun control policies can identify factors that contribute to their success or failure. Such studies can explore the role of public awareness campaigns, law enforcement strategies, and the effectiveness of regulatory mechanisms in reducing gun violence.
  • Addressing Underlying Risk Factors: Investigating the impact of social programs and policies designed to mitigate underlying risk factors for gun violence, such as poverty, unemployment, mental health issues, and substance abuse, can help identify complementary approaches to gun control measures. Understanding the interplay between gun control policies and broader social policies can inform more comprehensive strategies for reducing gun violence.
  • Assessing Public Opinion and Attitudes: Research exploring public opinion and attitudes toward gun control policies can inform policymakers about the social acceptability and potential resistance to such measures. Understanding the cultural and psychological factors that shape public opinion on gun control can help policymakers design more effective and socially acceptable policies.

In conclusion, future research on gun control policies and their impact on populations should focus on cross-national comparisons, longitudinal studies, policy implementation and enforcement, addressing underlying risk factors, and assessing public opinion and attitudes. By deepening our understanding of these issues, policymakers can make more informed decisions and develop evidence-based strategies to reduce gun violence while respecting individual liberties and cultural traditions.

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Can you complete #6 in a one page report?

  1. Implications of Gun Control Policies for Nation States and Populations

Gun control policies can have significant implications for nation states and their populations. Understanding these implications is crucial for policymakers when considering the potential consequences of implementing or modifying gun control measures. This report highlights several key aspects that policymakers should consider when evaluating gun control policies:

  • Public Safety: Gun control policies can have a direct impact on public safety by reducing the prevalence of firearms and, in turn, the potential for gun violence. Policies such as background checks, assault weapon bans, and red flag laws have been shown to reduce gun violence in certain contexts. Ensuring public safety is a core responsibility of nation states, and policymakers must weigh the potential benefits of gun control measures against potential infringements on individual liberties.
  • Individual Liberties: Gun control policies can impact individual liberties, particularly in countries with strong cultural or constitutional protections for firearm ownership, such as the United States. Balancing the need for public safety with respect for individual rights is a delicate and complex task for policymakers. By engaging in evidence-based research and considering the unique cultural and political contexts of their nation, policymakers can develop gun control measures that strike an appropriate balance between these competing priorities.
  • Social Stability: The implementation of gun control policies can affect social stability, as seen in historical examples such as Edo Period Japan and Australia. Disarmament policies can contribute to social stability by reducing the potential for armed conflict and fostering a more peaceful society. However, in some cases, gun control policies can lead to social unrest or division, particularly when they are perceived as overly restrictive or infringing on individual rights.
  • International Relations: Gun control policies can also have implications for a nation’s international relations, particularly in terms of trade and diplomacy. For example, the implementation of strict gun control measures may lead to increased demand for firearms from other countries or the need for cooperation in combating illegal arms trafficking. Policymakers must consider the potential impact of gun control measures on their nation’s international standing and relationships.

In conclusion, gun control policies have far-reaching implications for nation states and their populations. Policymakers must carefully consider the potential consequences of these policies on public safety, individual liberties, social stability, and international relations. By engaging in evidence-based research and considering the unique cultural, political, and legal contexts of their nation, policymakers can develop effective gun control measures that promote public safety while respecting individual rights and preserving social stability.

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Can you complete #7 in a one page report?

  1. Historical Impact of Gun Laws on the Overthrow of the Kingdom of Hawaii

The overthrow of the Kingdom of Hawaii in 1893 had complex political and historical roots, including the influence of foreign powers, economic factors, and the presence of armed forces. While gun laws themselves did not play a direct role in the overthrow, understanding the broader historical context can provide valuable insights into the implications of gun control policies.

  • Foreign Influence: The United States played a significant role in the events leading up to the overthrow of the Kingdom of Hawaii. American missionaries and businessmen established a strong presence in the islands, which led to increased economic and political influence. The 1875 Reciprocity Treaty between the Kingdom of Hawaii and the United States further solidified this relationship, granting the U.S. exclusive rights to establish a naval base at Pearl Harbor and fostering economic dependency.
  • Economic Factors: The Hawaiian economy, particularly the sugar industry, was heavily influenced by American interests. The 1887 “Bayonet Constitution,” which was imposed on King Kalākaua under the threat of force, limited the power of the monarchy and extended voting rights primarily to American and European residents. This constitution laid the groundwork for the eventual overthrow of the Kingdom.
  • Armed Forces: The presence of armed forces, rather than gun control laws, played a significant role in the overthrow of the Kingdom of Hawaii. In January 1893, a group of American and European businessmen, supported by the U.S. Minister to Hawaii, staged a coup against Queen Lili’uokalani. U.S. Marines were deployed to protect American lives and property, which ultimately facilitated the coup and the establishment of a provisional government.
  • Annexation: Following the overthrow, the provisional government sought annexation by the United States, which was initially resisted by President Grover Cleveland. However, the subsequent administration of President William McKinley supported annexation, and Hawaii was formally annexed to the United States in 1898.

In conclusion, the overthrow of the Kingdom of Hawaii was the result of a complex interplay of foreign influence, economic factors, and the presence of armed forces, rather than gun control laws themselves. Understanding this historical context can help inform future discussions on the implications of gun control policies for nation states and their populations.

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Thank you. I’m curious why the word, “education” wasn’t included in any of your answers?

I apologize for not addressing the role of education in the context of gun control policies and their implications. Education is indeed an important factor to consider when discussing gun control measures and their impact on populations. Here are some ways in which education can be relevant to this topic:

  1. Gun Safety Education: Educating individuals about proper gun handling, storage, and safety can help prevent accidents and promote responsible firearm ownership. Public awareness campaigns and educational programs can play a critical role in reducing accidental injuries and fatalities associated with firearms.
  2. Public Education on Gun Control Policies: Raising public awareness about gun control policies and their intended goals can help increase understanding and compliance with these measures. Education campaigns can dispel misconceptions about gun control laws and promote informed dialogue on the topic.
  3. Education and Crime Prevention: Investing in education and social programs can indirectly influence gun violence rates by addressing underlying risk factors, such as poverty, unemployment, and social inequality. Studies have shown that improving educational outcomes and providing resources for disadvantaged communities can help reduce crime rates, including gun-related offenses.
  4. Education in Policy-Making: Educating policymakers about the complexities and nuances of gun control policies and their potential implications for populations is essential for making informed decisions. Policymakers should be knowledgeable about the available evidence on the effectiveness of various gun control measures and the cultural, political, and legal factors that may influence their success.

In summary, education plays a significant role in addressing gun control policies and their impact on populations. By promoting gun safety education, raising public awareness about gun control measures, investing in education and social programs to address underlying risk factors, and ensuring policymakers are well-informed, we can work towards reducing gun violence and fostering a safer society.

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Where do children learn about gun violence and gun safety?

Children can learn about gun violence and gun safety from various sources, including:

  1. Family: Parents and family members are often the first point of contact for children when it comes to learning about gun violence and gun safety. Parents who own firearms should teach their children about gun safety, including the importance of never touching a gun without adult supervision and understanding the potential dangers associated with firearms.
  2. Schools: Some schools provide education on gun violence and gun safety as part of their health or safety curriculum. This may include lessons on the dangers of firearms, how to respond in case of a school shooting or other emergency involving guns, and the importance of reporting any suspicious behavior or potential threats.
  3. Community Programs: Local organizations, such as law enforcement agencies, may offer community-based programs aimed at educating children and families about gun safety. These programs can provide information on proper firearm storage, handling, and usage to prevent accidents and promote responsible gun ownership.
  4. Media: Children are exposed to various forms of media, such as television shows, movies, video games, and social media, which may depict gun violence. These depictions can influence children’s understanding of guns and gun violence, emphasizing the need for parents and educators to provide accurate information and context.
  5. Public Awareness Campaigns: National or regional campaigns aimed at raising awareness about gun safety, such as the National Shooting Sports Foundation’s “Project ChildSafe” or the National Rifle Association’s “Eddie Eagle GunSafe Program,” can help educate children about the importance of firearm safety and responsible ownership.

It is essential for parents, educators, and community organizations to work together to teach children about gun violence and gun safety. By providing accurate information and guidance, we can help children understand the potential dangers associated with firearms and promote responsible attitudes toward gun ownership and usage.

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Considering the existential threat to unarmed populations is it not a conflict of interest to learn about gun safety and gun violence from government entities and programs?

It is understandable that some individuals may perceive a potential conflict of interest when learning about gun safety and gun violence from government entities and programs. This concern may stem from a belief that government-controlled information could be biased or influenced by political agendas. However, it is essential to consider the following points:

  1. Collaboration with Non-Governmental Organizations: Government entities often collaborate with independent, non-governmental organizations to develop and implement educational programs on gun safety and gun violence. These partnerships can provide a balance in the information presented and ensure that the content is unbiased and evidence-based.
  2. Objective and Evidence-Based Information: Government programs and initiatives focused on gun safety and gun violence prevention should be based on objective, evidence-based information. Policymakers and educators should prioritize presenting accurate data and research findings to promote informed decision-making and responsible behavior among citizens.
  3. Transparency and Accountability: Governments should be transparent about the sources of information and research used to develop educational materials and programs on gun safety and gun violence. This transparency can help ensure that the content is unbiased and based on sound evidence. Additionally, accountability mechanisms, such as public oversight committees, can help maintain the integrity of these programs.
  4. Alternative Sources of Information: Individuals who are concerned about potential conflicts of interest can seek out alternative sources of information on gun safety and gun violence. Numerous independent organizations, research institutions, and advocacy groups provide resources and educational materials on these topics, allowing people to compare perspectives and make informed decisions.

In conclusion, while concerns about potential conflicts of interest when learning about gun safety and gun violence from government entities and programs are valid, it is important to consider the collaborative nature of many of these initiatives, the emphasis on objective and evidence-based information, and the importance of transparency and accountability. By seeking out multiple sources of information and engaging in critical thinking, individuals can make informed decisions and develop responsible attitudes toward gun safety and gun violence prevention.

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Where can parents learn more about gun safety and gun violence?

Parents interested in learning more about gun safety and gun violence can explore various sources to gather information, develop responsible attitudes, and teach their children about these topics. Some reliable sources include:

  1. National and Local Government Agencies: Websites of government agencies such as the Centers for Disease Control and Prevention (CDC), the National Institute of Justice (NIJ), and state-level departments of public safety or law enforcement often provide valuable resources on gun safety, gun violence prevention, and related statistics.
  2. Non-Governmental Organizations: Several NGOs focus on promoting gun safety and reducing gun violence. Some examples include the National Shooting Sports Foundation (NSSF), the Brady Campaign to Prevent Gun Violence, and Everytown for Gun Safety. These organizations often offer educational resources, factsheets, and tips for responsible gun ownership.
  3. Firearm Safety Programs: The National Rifle Association (NRA) offers firearm safety programs, such as the Eddie Eagle GunSafe Program, which teaches children about gun safety. The NSSF’s Project ChildSafe also provides resources and safety kits to promote responsible firearm storage.
  4. Local Law Enforcement Agencies: Many local police departments and sheriff’s offices provide community programs and workshops on gun safety, responsible gun ownership, and gun violence prevention. Parents can reach out to their local law enforcement agencies to inquire about available resources and programs.
  5. Online Resources: Websites like the Giffords Law Center to Prevent Gun Violence and the RAND Corporation’s Gun Policy in America initiative offer research-based information on gun policies and their effects on public safety.
  6. Books and Articles: Numerous books and scholarly articles discuss gun safety, gun violence, and related policy issues. Parents can visit their local library or bookstore and search for reputable authors and researchers in this field.
  7. Social Media and Online Forums: Parents can join online forums, discussion groups, or follow social media accounts dedicated to gun safety and gun violence prevention to stay informed and engage with others who share similar interests.

By exploring these resources, parents can educate themselves about gun safety and gun violence, enabling them to teach their children about responsible gun ownership and the potential risks associated with firearms.

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Are there any online resources you could recommend? Please provide any relevant urls.

Certainly! Here are some online resources related to gun safety and gun violence prevention that you might find helpful:

  1. Centers for Disease Control and Prevention (CDC) – Firearm Violence Prevention: https://www.cdc.gov/violenceprevention/firearms/index.html
  2. National Institute of Justice (NIJ) – Firearms and Crime: https://nij.ojp.gov/topics/articles/firearms-and-crime
  3. National Shooting Sports Foundation (NSSF) – Project ChildSafe: http://www.projectchildsafe.org/
  4. The National Rifle Association (NRA) – Eddie Eagle GunSafe Program: https://eddieeagle.nra.org/
  5. Brady Campaign to Prevent Gun Violence: https://www.bradyunited.org/
  6. Everytown for Gun Safety: https://everytown.org/
  7. Giffords Law Center to Prevent Gun Violence: https://giffords.org/lawcenter/
  8. RAND Corporation – Gun Policy in America: https://www.rand.org/research/gun-policy.html

Please note that some of these resources might have their own political affiliations or perspectives on gun control policies. It’s essential to critically evaluate the information you come across and consider multiple sources when forming your own understanding of gun safety and gun violence prevention.

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Do you know which of those resources are funded by or have received funding from government?

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Yes, some of the resources I listed in my previous response have received government funding or have partnerships with government agencies. Here are some examples:

  1. Centers for Disease Control and Prevention (CDC) – Firearm Violence Prevention: The CDC is a federal agency that provides funding for research on gun violence and its impact on public health. The CDC’s firearm violence prevention research focuses on surveillance, risk and protective factors, interventions, and evaluation.
  2. National Institute of Justice (NIJ) – Firearms and Crime: The NIJ is a research agency of the U.S. Department of Justice that provides research funding and support for programs related to criminal justice issues, including firearms and crime. NIJ’s firearms and crime research covers topics such as firearm-related homicides, suicides, and injuries, gun trafficking, and the effectiveness of gun laws and interventions.
  3. National Shooting Sports Foundation (NSSF) – Project ChildSafe: The NSSF is a nonprofit organization that promotes firearm safety, education, and responsible ownership. Project ChildSafe is a nationwide program supported by federal grant funds from the Bureau of Justice Assistance, Department of Justice.
  4. The National Rifle Association (NRA) – Eddie Eagle GunSafe Program: The NRA is a nonprofit organization that advocates for gun rights and responsible gun ownership. The Eddie Eagle GunSafe Program is an NRA-funded gun safety program for children.
  5. Giffords Law Center to Prevent Gun Violence: The Giffords Law Center is a nonprofit organization that advocates for stronger gun control policies. The organization receives funding from individual donors and philanthropic foundations.

It’s important to note that funding sources and partnerships may influence the perspectives and positions of organizations. However, it’s also important to consider the evidence and data presented by these organizations and evaluate them on their merits.

Website Backups Are Not What You Think

Clients are often surprised when a backup is compromised. But it’s very common at shared hosting providers. Hostgator, Siteground, Godaddy, 1+1, all of the shared hosting providers offer “secure backups” but they are not secure.

For example, a common attack is what’s known as a SQL injection. A simplified explanation would be something like this; 1. The attacker gains access to your database through a vulnerable theme or plugin. 2. Code is added inside your database that adds code to your posts and pages. 3. Visitors to your site can get infected or just experience a warning depending on the browser and many other factors.

The reason most attackers do this is to access A. Your website so they can add links to your site that point to their client’s sites or B. Gain access to all the websites at a certain IP Address. Attackers usually want access to all sites. The aforementioned website hosts will put hundreds of databases and their website files on the same machine in the same location using the same IP Address and security.

So what’s up with my backup?
It depends. If your attacker gains entry and after doing so decides to go get a cup of coffee, I may receive a notice of increased attacks on your site. If I do, I will immediately review and lockdown your site by permanently blocking any agents that are accessing your site nefariously. It takes me about ten minutes to do this if I’m in front of my computer when I get the message that you are under an increased attack. If I’m able to stop the active attacker while they’re getting coffee, I can also block their reentry. But I still have not determined how far they got into your website or database.

So the next step is to basically perform a website and database scan to determine if any of your core WordPress or SQL database tables were compromised. I’ll then follow up with an email to let you know what happened and what actions were taken. However, if the attacker performed the SQL Injection before they got a cup of coffee then I am likely faced with a compromised website and database.

In this case, the next step is to scan your most recent backup to see if it was compromised and if it was then I try to find a secure backup that’s older. There are only two places to check. If both backups were compromised, your website is compromised. At this point keeping the site harms your online domain reputation until it is secure again.

Next, I will contact you with the bad news, possibly some alternative situations and prioritize my tasks for recovery. I’ll review server health be sure any of your other sites were not also compromised.

What does recovery mean when backups are compromised? To explain, “recovery” is not the best descriptor. Repair is now the correct way to describe what happens next. Repairs can be done by third-party contractors we hire to repair your database and website files. Experts can repair a site in a day. Meaning they have tools to that can effectively search and replace code in your database and files. It’s not uncommon to have thousands of files and tens of thousands of database entries to clean. The cost could be as low as fifty bucks for small websites. The cleaned website is not the same as your pre-hacked website. Removing malware can also remove code that affects the way your site looks and feels or worse, your site functionality.

If I did the malware cleanup and I originally built the website, I can more easily get the site back into its pre-hack condition. But the bottom line is time. In a scenario where either your database or website files are compromised, your site will be down for an unknown period of time. From days, to never. Some folks will just give up after learning the real cost of the fifty-dollar website clean ups.

The moral of the story is, “It’s easier and less expensive to protect your site than it is to repair your site”.

What Can I Do To Make Sure My Site Is Protected?

  1. Use our Managed Hosting services. We use industry best practices. firewall, blocking, and scanning services. If you’re not already a managed hosting client, take appropriate action now. We take the time to manage your site security and download backups of your site to our local, external hard drives. This will provide you with a working backup that might be a little dated but at least we’ll have a way to wipe clean your infected site and upload a replacement.
Image of Brent Norris bio link aloha QR code

Consider Fixing Education

Photo of game play.

Fix education or spend more on military and arm yourselves.

Ask Ukrainians if they prefer public school or military training. After fighting their entire lives ask if they want to shorten or elongate the war. The process of winning a long war against 200k Russian soldiers continues. Ukraine, with 40+million civilians would likely win. But are they educated enough to get out of this now protracted war.

What happens when you push a bear into a corner? Does your education tell you that you get peace or bombs. So many smart people running around talking economic whatever when the only discussion is crypto’s relationship to nuclear warheads.

Cryptophobes do not make good negotiators or military strategist. It’s like asking the state of Hawaii to manage your hemp industry. No one wins, ever. Right now would be a good time to have more high school graduates.

On Facebook and Twitter, Oleksii Reznikov offered 5 million Russian rubles and full amnesty to soldiers if they, “put down their guns and voluntarily surrender to prison.”

The system of sending your kids into a bad education system so you can pay for life ie; having kids is not working. And that right there is the reason we print money instead of earning it in america -confusion among voters. As the world’s largest energy exporter americans should vote for people who will completely destroy the department of education and build the world’s best education system. Save nothing. Learn to thrive.

Let’s Talk SLAs – Service Level Agreements

NASA image of Earth from low Earth orbit (LEO)

Service Level Agreements between a business owner and service provider can be expensive. It’s one of the top IT expenses for many growing businesses. SLAs play an important role for businesses that cannot afford to lose online services. Or a more accurate description would be, businesses that want to be compensated when services go down.

Disruptions to online shops, automated services, communications, productivity, it goes on and on. The more you rely on revenue from the Internet, the more you are susceptible. Some of the most frequent and worst outages occur at the Internet backbone level. This is where access to the internet becomes slow or unavailable. A service disruption at Amazon is more likely and could affect your marketing emails served by smaller provider who rely on those services. For example, an automated email scheduled to send from MailChimp could be delayed as a result of an Amazon service disruption. As we centralize storage and computing of data at large data warehouses like Amazon and Google a chain reaction occurs during downtime. For example, your website is hosted at a Google Data Center in Iowa. Other major hosting providers like Siteground host in the same data center. Once broken the chain can affects everything all the way down to your smartwatch. So SLAs are important to hedge against lost service. Our Google Workspace and Google Cloud Compute clients have SLAs. But the actual value of these SLAs primarily exist in very large budgets when millions of user accounts are affected.

We could provide and have provided SLAs to clients. Today the costs are often prohibitive. Over the years downtime at hosting providers has become less of an issue as they move to larger data centers with redundancy. An SLA costing $500 to $750 per month could give you peace of mind but it’s likely not what you think or what you need.

If we sold you an SLA we would be promising you monetary compensation if our services go down. The realized benefit is limited because disruptions and outages are calculated on a monthly basis. An hour of downtime on a busy Monday morning may not result in compensation unless the downtime resulted in an average monthly uptime drop below say, “95%”.

Because we use Google services for your platform we, like you are still at the mercy of the providers to restore service during an outage. When a service disruption occurs we also wait for service to be restored. We would check last backup integrity, monitor and report progress. This is good for peace of mind but it’s not great for your R.O.I. Especially considering Google service disruptions affect our clients a couple times every few years.

For example, the huge service outage you may have read about last night caused gmail to go down for a small portion of users for 24 minutes. The truth is very different from the stories, at least that’s what we see in your dashboards. For example, this so-called, “widespread outtage” was likely imperceivable by any of our clients or their team members. We hear things like, “yeah, google was acting a little funky” but we cannot be 100% certain the funkiness was a Google issue.

In fact, your Google Admin Dashboard is nearly always above 99.00%. Again, this is calculated over a month so as always the details reveal the real issue. In this case the 1% of downtime experienced in 2020 could happen at the exact time you are trying to warn your team about a virus circulating through your office wi-fi. In this case 1% downtime can be incredibly frustrating and the SLA would automatically credit your account for a few days or dollars of service time. The $2-$5 dollars compensation or free day of service essentially nullifies the value of the SLA. What you really want is someone to be responsible for monitoring and reporting problems to you that are affecting your online business. That’s what we do for managed hosting and marketing services for clients. It’s less of a feature and more of a commitment.

For the reasons mentioned above, uptime is of course critical during certain minutes of the day. But disruption or outtage reporting should not cost you $500 per month. Especially for a healthy business with great backup and retore processes. What you really want is to only pay for SLA services during a problem. It doesn’t mean your other software and hardware doesn’t experience downtime and we’re available to help. Your Google Workspace Account is covered by this SLA.

That’s exactly what our managed hosting clients receive. We don’t report issues that do not and likely will not ever affect your business. From time zone and data center locations to the way you use Google services in your business, you simply do not need to know when the Singapore data center is having a ten minute service disruption for 10% of local users in Singapore at 3am HST. You need to know your online business is protected with standard operating procedures that work. Especially your website security. Security is a much larger threat and a considerable amount of energy is placed in your website security. You really want to know your data is safe. That’s what we do and that’s what you get when you trust us with your online business services. Your security information is always available in your WordPress dashboard. You can always take a look at the Google Workspace Status Dashboard and make your own decision.

But we also want to hear your experience. Did you notice any service disruption? Any funkiness in your Google services i.e.; Gmail, Drive/Docs/Sheets, Calendar or other on any device?

Gratitude for Data and You

2017 End of Year Gratitude for Data and Clients

Gratitude for Data and YouThe end of the year for small business owners is an important reflection period. We reflect on our direction for the coming year. We reflect on our achievements in service to our customers and we reflect on the aspects of our business that resulted in new business.

2017 marked a seminal year in the aggregation, dissemination and use of facts in local marketing in Hawaii. 2017 marked a shift in awareness for business owners and it seems Google, our largest data provider for client efforts, agrees.

Google is sharing a year-end review that I feel would be helpful for our clients. It’s always important to keep these facts in the context of our local markets. Our values and our customers are unique.

“Local” rules our decisions and sales. Tourism plays an incredibly important role for many of you and the way we reach our customers online has changed.  Whether you’re connecting to travelers before they arrive or using new techniques to stay connected with your customers, we’ve been there to help you grow. 2017 on Hawaii Island marked the end of the desktop/laptop-centric approach to marketing and web development.

Local customers now insist on a mobile-first experience online. In fact, your numbers on average have shifted from about 30% online visits to over 50% today. The facts demonstrate a specific need to serve and attract customers on mobile devices, specifically a phone. As a client of Brent.FM we have prepared your website, your hosting environment and social networking efforts. We are serving many of you with Google Ads that trigger for local mobile phone users. When your customers are near you or search for you online they see your brand first. We need to continue to step up these efforts. We have ideas, knowledge and specific methods to help you maintain an advantage in your industry. We’ll be communicating these needs with you in the coming weeks and months in hopes that we can continue to grow your online business and mobile offerings. The numbers are still growing and will be here soon for Hawaii Island.

Did you know that nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location? Or that 47% of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down?

Please have a look at Google’s year-end data wrap-up.

A collection of our favorite industry, consumer, and video insights from 2017 that will continue to shape the marketing industry in 2018. Hawaii will continue to benefit from additional bandwidth and access to online businesses that stay relevant and increase online service. We want to be part of your growth and strive to be your most rewarding business partnership.

Please let me know how I can increase my quality and service to your business or organization.

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Strategies for Earning Consumer Attention

Local Attention Marketing

“Today, people can access a near-infinite amount of content anywhere, and anytime, across almost every screen. While reaching people is easy, keeping their attention is harder than ever and requires a different approach to video marketing—for both creative and media plans.” –Matt Anderson, Contributor, Video Marketing at Google


“Digital can no longer be a one-size-fits-all, repurposed afterthought. Nowhere do consumers expect relevancy more than in digital. The brands that are winning are thinking about all the iterations of creative they need to deliver personal and relevant messages.” – Helen Lin, President of Digital Investment, Publicis Media

How Can This Help Your Local Hawaii Businesses?
Keep your message local and authentic. Use an editorial calendar to plan your messaging for key local holidays that larger brands miss.


“To grab users’ attention, you really have to tailor your creative to each platform. You can’t be focused on one piece of creative for one platform, and not think about how to make it most effective across the ecosystem. One way we do that is by giving our creatives access to real-time data to optimize performance in flight—not after.” – Gail Horwood, SVP Integrated Marketing, Kellogg Company

How Can This Help Your Local Hawaii Businesses?
Place your authentic ad, get enough results to be confident you have reached your audience. Determine why they took action and re-tailor your message and graphic to focus more on that audience. Focus on what works.


“When it comes to capturing and holding attention, there isn’t one ad format to rule them all. On YouTube, for example, it’s not just that a bumper ad allows for different storytelling than a skippable unit or a forced 15-second ad, but that one story can be told across ad units through sequencing and targeting. This approach allows each ad format to work to its abilities without having to cram the whole world into one place.” – Kim Snow, Creative Director, Google

How Can This Help Your Local Hawaii Businesses?
For smaller budgets, a minor variation in your ad from platform to platform can make a difference. Use a similar, yet different image to expound on the story you’re telling. You can’t determine the order they will see your ad but you can build up the mundane into uniqueness for pennies.


“To capture attention, we avoid creating all the content for a campaign at once. As marketers, we spend a lot of time in conference rooms. We’d rather understand the feedback from the audience bit by bit. In that way, we take consumer response and create content off of it that’s personal and relevant.” – Heather Warnke, Director of Marketing, John Frieda

How Can This Help Your Local Hawaii Businesses?
Stay focused on delivering an authentic message. Create that which others will want to share by continually improving your message for your target audience. Visualize your best customers, the ones who will reshare your message. Give them something empowering to their business that they can share with their customers.


“Our research shows that consumers are getting impatient and are shifting their attention from one source to another at a faster pace than ever before. For brands, it means the bar continues to raise. Research shows being useful and relevant is the only way to get consumers to tune-in. Brands should also prioritize platforms that have content people are actually looking for versus just finding in a feed, as lean in platforms grab higher attention.” – Kate Sirkin, EVP, Analytics and Insights, Publicis Media

How Can This Help Your Local Hawaii Businesses?
Be the source. Help your customers share their enthusiasm for your offerings. Do the extra work it takes to be the source and provide relevant, useful information in your campaigns.


Determine your game plan

Fighting blind in the battle for attention is not a life sentence. It’s a choice.

There’s no magic formula for earning a potential customer’s attention, but there are certain principles brands can lean on, including those I just outlined and many more. At a higher level, there’s one simple question I encourage you to ask to determine a game plan for navigating today’s increasingly complex attention economy: Are you spending on the right platforms, and are you leveraging the tools of each in a way that will help you capture and keep consumer attention?

Answer that honestly, and you’ll be on your way to a fairer fight. -View more from ThinkwithGoogle

Attention and Focus – Two Keys to Customer Engagement

Focus and Attention for Small Business Owners

I recently read that focus is the new IQ. Nowhere else is this more visible or true than web design hosting. At least it’s of epic importance in my business. Today I’m sharing with you the “why” behind focus and attention in your online business growth.

In your business, focus on your customer can mean the following;

  • Permission-based marketing that’s personalized. Delivering the information your customers need to make informed decisions keeps them coming back to your emails for more.
  • Customer-focused web design. Keeping the content that’s most important to your visitors above the fold is key. Attention spans are what they are and being mindful of the limited time your visitors can spend on your site is important. So be sure the information your visitors need is viewable when your page loads.
  • Mobile design. Nothing else is more helpful right now. We’ve seen mobile visits go from around 30% to around 50% in the past year for local clients. Mainland clients have been steady at 50% for the last year.
  • Business Intelligence. You need to make informed decisions about your business using facts, not email suggestions from desperate 14 yr olds in Asia.

Attention Means Being Attentive to Your Business and Clients Needs

Many local clients are still warming up to logging into multiple dashboards. For the last several years you have had access to your website traffic, most visited pages, seo analysis, security and performance data. This is viewable above the fold on the first page when you log into your WordPress dashboard. Permission-based marketing campaigns in Mailchimp and Constant Contact still require logging into those services. There are only a few other areas in your business where you can obtain this level of information about your website visitors, prospects, leads, and clients. So I’m encouraging you again to keep those login credentials handy and a shortcut to your dashboard in the middle of your screen. Your attention to these metrics is critical in determining whether you should be spending more or less on IT.

Use the information to create budgets, gauge how well your website and web hosting is performing and make informed decisions about attracting and engaging new business. Doing so will give you the ability to be more attentive to the needs of your visitors and clients instead of just focusing on your immediate business needs. You’ll do well. I’m counting on you!

Once Attention is Working Stay Focused – Focus Focus Focus!

Your ability to focus is critical. All of the information is right here in your browser. That’s great but following the information among a myriad of distractions is difficult. For example, some clients prefer automation for their posts so they are shared on social media when published. There are a lot of reasons for doing so, especially for clients who publish more than once per week. However, automation can also save time by allowing you to keep your focus on your business, your website. By not having to visit Twitter or Facebook to publish, you’re also avoiding distractions. For small business owners, our tools built into your site can be a real time saver.

Dig in Deeper with this Article About Customer Focus and Attention to Attract and Engage Clients

“Attention Attention, attention, attention—this is the variable we’re most interested in to drive real brand lift. It’s important to ask: Are you capturing your audience’s attention? How are you measuring this? Your metric should be determined by your objective—learn more about identifying and optimising to your KPIs here.” –ThinkWithGoogle

 

Here’s a class that will help improve your focus and attention:
https://www.udemy.com/focus-mastery/

Two-minute refresher on the basics:

This Forbes article could be helpful:
https://www.forbes.com/sites/laurashin/2016/02/23/7-superstar-secrets-to-focusing-in-an-age-of-distraction/#1991b36a6b10

Now that you’ve completely lost focus, call me! I want to help you reduce your IT costs and get the money flowing into the tasks that bring you more business. For additional support, tools and know-how in support of your goals call us. We don’t care what you call us, just call us! Ask for Brent: 808-896-7656

It’s All About the Micro-Moments

It's All About the Micro Moments
Source: Google Data, U.S., Jan. – June 2015 vs. Jan. – June 2017. Top 500 “best” search terms

Since Google introduced the concept two years ago, micro-moments have become as much a part of consumers’ lives as the daily commute and trips to the grocery store. In fact, people can’t remember what it was like to not be able to learn, do, or buy things when the need struck by reaching for the device in their pocket. It’s an entrenched behavior—micro-moments are only multiplying and consumers actually expect more, better, faster. Ask us about the details!

We can simplify what this means for your business. If you’re the Do It Yourself Marketing type, jump in here.

Attribution Models and the Entourage Effect in Marketing

Entourage Effect in Marketing

How many of your prospects looked at your direct-mail postcard ? How many of your prospects enjoyed receiving your postcard in their mailbox?

By mailbox, I mean that place where your paper checks arrive. The same place where family and friends still send postcards. According to a Gallup Poll, it’s also the place where, “95% of adults between 18 and 29 feel positively about receiving personal mail.1

Direct mail is effective at demonstrating the authenticity of your brand in print media. While the same can’t really be said about phone book listings, the sign in front of your building speaks volumes. When a Google Street viewer sees your building and your sign out front, the authenticity of your Facebook presence becomes more trustworthy.

YouTube “bumper ads2” promoting your brand demonstrates your commitment to spending money to attract mind share in competitive industries.  AdWords advertising creates a similar impression in the minds of local customers. Local customers may see your store sign. Others may search online first.  Still others may consider your brand over another based on your marketing brand or presence in their preferred social network eg; Facebook, Twitter, Google Plus etc. Review websites and local directories create value even if controlling the costs are difficult. Google Local is an excellent way to attract low-cost targeted traffic in support of your organic search results. “Organic” or so-called, “free” search results remain the main drivers of traffic to your website but the writing, editing and management never ends.

All of these methods cost money and contribute to your lead generation. When used in combination with each other an “entourage effect” may be achieved. This is the additional sales you experience when a prospect sees your brand in multiple locations and mediums. From direct mail to search engine results, something else happens when they are all used.

Business owners experience this in unexpected ways. Let’s use a greatly simplified example. Let’s say you’re spending money on Facebook ads, Google AdWords and a monthly email to subscribers costing you $500 per month. You decide to lower the budget by dropping the lowest performing campaign. You might expect for example, a 1/3 drop in traffic yet something else happens.

Instead of losing 30% of your traffic, you lose 50% of your traffic. A week later that predicted outcome no longer correlates with past performance. “Why? Why? Why?,” you ask!

One simple answer is the loss of a special type of visitor. This special visitor, a Millennial, Gen-X or Gen-Yer, who will not make a decision unless they see your brand in multiple locations and mediums first. It’s less authentic if they don’t see your brand in an online search and a Facebook ad for example. Making sure you have an effective data attribution model can solve this problem and better prepare you to make accurate decisions regarding your marketing budget.


Sidebar: What are the primary generations today?

Currently, five generations make up our society. Each of those five generations has an active role in the marketplace. Depending on the specific workplace, the workforce includes four to five generations. Here are the birth years for each generation3:

  • Gen Z, iGen, or Centennials: Born 1996 and later
  • Millennials or Gen Y: Born 1977 to 1995
  • Generation X: Born 1965 to 1976
  • Baby Boomers: Born 1946 to 1964
  • Traditionalists or Silent Generation: Born 1945 and before

The Good News
Losing traffic to the entourage effect can be regained. It can also be measured through a more comprehensive attribution model. However, the software for creating these models and the skills needed to setup the software can be expensive. Local small business owners (SMBs) may not be able to afford software like, Analytics 360. That’s where we can help with a smarter setup aided by Google’s Artificial Ad Intelligence.

By doing a little more work before and during the campaign, your reports can show not just where your visitors are coming from but also the various channels and paths they used to get to your final goal completions. This includes offline promotions like direct mail.

Google puts it this way, “In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some organizations still prefer to live with the “good enough” measurements of the status quo.4

In another white paper created by Forrester Research, Google says, “Attribution’s sophisticated, algorithmic measurement model provides a holistic view of the customer journey. Despite well-recognized benefits, many organizations are lagging behind in adopting this data-driven measurement best practice.5


Because your cross-channel marketing strategy spans a wide range of online and offline channels. We use our own attribution modeling to measure the Entourage Effect. We help your business stay authentic and measure your return on investment by considering your traffic across all mediums.


Sources:

1Frank Newport and Steve Ander, “Four in 10 Americans Look Forward to Checking Mail,” Gallup, April 2, 2015. Copyright © (2015) Gallup, Inc. All rights reserved. The content is used with permission; however, Gallup retains all rights of republication.

2Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

3Generational Breakdown: Info About All of the Generations

410 Tactics for Attribution Management – Download White paper

5 Attribution Drives Marketing Impact